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Improve page speed by optimizing your images


Unoptimized images can really hurt your site speed rankings on google. Lets say you have a small 150x150 header logo, but your developer saved it as 1000x1000 and it’s just being shrunk to 150 in the browser. That’s a whole lot of wasted Kb the browser has to download. In a nutshell, just size them properly and send the actual images through a lossless compressor

If you use icons anywhere they should be sprited so it’s a single image downloaded.

Your logo should ideally be part of that sprite or an SVG. SVG is optimal because it’s quality infinitely scales.

Tools like Google’s [Page Speed Insights] ( should be able to tell you when you have bad images on your page.